Where Compelling Questions

Become Actionable Insights

“When we need to understand what is driving the behavior of our small business advertisers, we turn to Quonundrums.  The team delivers the information we need to make our marketing programs more effective.”

Shawn Mielke
Shawn MielkeGlobal Director, Small Business Marketing, Google

“We worked with Quonundrums on both qualitative research and an extensive market segmentation. Seth and his team were extremely nimble providing great “counsel” to a young brand.  The work they did was smart and most importantly insights from the research were immediately implemented.”

Steve Reinhardt
Steve ReinhardtSVP, Brand Marketing, Craftsy

“Quonundrums is terrific and their research is well constructed and invariably impactful.”

Bruce Bower
Bruce BowerFounder and Chairman, WyshMe

“Quonundrums does excellent work, are incredibly strategic, and are terrific to work with.  (Also, super-smart.)”

Kerry Bennett
Kerry BennettSVP Marketing, DogVacay

THE WHAT

Customers are your key to success.
Let’s get inside their heads.

So, what exactly does Quonundrums do?  The short answer is we solve your research riddles. The longer answer is that we employ strategic market research techniques—during online, phone, mail, mobile, and in-person discovery—to uncover the research data and insights that will ultimately drive and support your business strategies.

The What

QUALITATIVE RESEARCH:

  • Focus Groups
  • In-depth Interviews (both C2C & B2C)
  • Ethnographies


QUANTITATIVE RESEARCH:

  • Online & Telephone Surveys
  • Data Modeling
  • Competitive Analysis

PROJECTS:

  • Brand Tracking
  • Satisfaction Tracking
  • Usage & Awareness
  • Segmentation
  • Pricing
  • New Product/Concept Testing

 

THE HOW

One size never fits all.

We provide the services you want, and the people you need, in a way that makes the most sense.

We’re A Boutique, Not A Behemoth

Quonundrums is a small, savvy research team. That means we’re responsive, quick on our feet, and far more cost-effective than larger research firms. We’re able to provide one-on-one consulting. And you’ll work with the same team of people from start to finish.

 

Our No Cookie-Cutter Approach

At Quonundrums, we take the time to do things right. We delve into your questions and concerns. We design a research program specifically tailored to address them. And we deliver data and insights that help you realize your business objectives.

 

Small Jobs, Big Jobs, Any Jobs

We run a lean, mean research machine. But we also have relationships with other research firms and numerous independent consultants. So we can quickly assemble a team that’s the perfect size, with just the right skills to meet your particular needs.

 

THE WHO

A small team with big credentials.

Together, the Quonundrums team has over 59 years of experience. (And, yes, we had to research that number.)

Seth Cohen

Seth Cohen

President
Amy Graglia

Amy Graglia

Senior Research Manager
Emma Courtney

Emma Courtney

Associate Director
Alex Alsberg

Alex Alsberg

Research Analyst

THE CLIENTS

THE NAME

The question we’re most asked.
So, what’s with your company’s peculiar name?

In 2011, when Kimberly and Seth joined forces, they needed a name for their new venture. After applying their extensive research skills to unearth the perfect moniker for their company, and spending countless hours testing the options in front of focus groups, “Quonundrums” emerged as the clear winner. At least, that’s what we tell people.

The truth is that “Quonundrum” is an early spelling (from, like, 1780 or thereabouts) of the word “conundrum.” And since solving our clients’ conundrums is precisely what we do, we decided to run with it.

QUONTACT

Give us a query.
Have a riddle to solve?

Need a quote?
Just want to chat?

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